Not your traditional variety store.

The basis of the Valley Variety logo is a pair of stacked V’s. The shape is derived from military patches; but playing with perspective also suggests a three dimensional cubed structure. It was designed by Chuck Rosenthal with the immeasurable assistance of Ferol Barton Blake and Otto Chan.

Valley Variety is a modern and stylish interpretation of the traditional variety store. We offer a casual, welcoming environment in which to explore our selection of lifestyle accessories, home furnishings, and art. We also invite you to plan a private event in our chef’s kitchen.

Our wish is for you to find the things you need and discover the things you can’t live without—whether that’s for updating, styling or entertaining in your home; attending to your personal grooming or a finding a treat for your favorite pet; or preparing for a day trip or longer journey. At Valley Variety, we have the tools you need to complete the task at hand with precision and style.

The back story of Valley Variety:
After 17 years as the principal of a San Francisco graphic design and marketing firm where I helped others develop and launch their products and services, I decided it was time to focus my creative energy on my own venture. In May, 2012, I discovered the city of Hudson and immediately knew Warren Street would be the location for my very first retail shop. I love how the urban, cultural, relaxed and country lifestyles mix. My hope is Valley Variety will offer that same balance.

IN THE PRESS 

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ARRIVE Magazine (Accela Amtrak publication)

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NY Times article “Cultivating Hudson: Enter the Tastemakers.”

© Valley Variety 2019